Web analytics
Tag your links
Tag the links you share with UTM parameters so every visit counts toward the right source, campaign and post instead of Direct.
Browsers send only the domain of the referring site, never the post or the page, and many in-app browsers, such as the ones in Reddit, X, Slack and Discord, send no referrer at all. A visit from an untagged link in one of those apps counts as Direct. Tag every link you share so the dashboard can tell where each visit came from.
https://example.com/?utm_source=reddit&utm_campaign=r_sveltejs&utm_content=1abc2dParameters
| Parameter | Names |
|---|---|
utm_source | Where the link is, such as reddit, x or newsletter. Known names, such as reddit, x, linkedin, google or chatgpt, go to their channel. Other names count as Campaign. |
utm_campaign | The group the link belongs to, such as the subreddit or the launch. |
utm_content | The exact post, ad or button, such as the post's ID. |
utm_medium, utm_term | Work as usual. |
ref, via, source | Taken as the source, in that order, when a link has no utm_source. ?ref=reddit counts as source reddit in Organic social. |
How visits are attributed
- A visit with only a campaign or content tag counts as Campaign, never as Direct.
- The tracker records the name of an ad click ID, such as
gclidor Reddit'srdt_cid, never its value. A visit with one counts as Paid. - Values follow the rules of event properties: they are trimmed and cut to 100 characters, and a value that contains
@or a control character is dropped. - All tags come from the first page of the session, so later pages keep the attribution of the link the visitor came in on.
See where visits came from
Under Details, the Channels card breaks visits down by channel, source, campaign, content, keyword and referrer. Click a source, such as reddit, to keep its visits, then open the Campaign or Content tab to see which subreddit and which post they came from.